Three out of four consumers (75%) said they have told someone about a store based simply on its signage. Not only does this convey information fast, but the signage can become a talking point itself. Big retail brands like Hollister, Victoria’s Secret, Nike, Tommy Hilfiger, Apple and even Primark (the UK version of Forever 21) have adopted digital signage in store and at the front of it. It’s why we see visual displays popping up at every shopping mall in the world. More than two thirds (68%) of consumers believe a store’s signage is a reflection of the quality of its products or services. Digital signage solutions are much more affordable than they were five or even two years ago. Perception and qualityĭigital signage lets you give away your brand values to customers, without a big sign that says ‘look how great we are’. Still in doubt? Prime Burger, located in one of the UK’s biggest exhibition spaces, London ExCel, has increased sales by 50% like-for-like by replacing its static white signs with digital ones. This makes digital signage the place to show room bookings, emergency information, last-minute updates and of course, your delicious new press material. So when you go digital, you’re actually increasing the attention focused on your messaging. Yet digital displays capture 400% more views than static displays. How many people really read your static signs and notices? Unless they need to know where they’re going, it’s likely they skip past. Helping you to attract, manage and retain more customers. Multiple jobs for one simple (and affordable) system. Screens can be used for store browsing, payment processing, product displays, wayfinding, information and feedback. Not only does it help attract more customers, it also helps to manage them.Įver worked in retail and felt that lunchtime rush of shoppers? You can shout frantically for Bill to get off of his lunch break, or you can turn to your new favorite employee: the digital signage screen. Ergo: digital signage helps attract more customers. This means that if you use digital signage in your stores, you’re saying to the world ‘we embrace technology’.Īs we mentioned earlier, 80% of customers enter a store when they see a digital signage. According to Retail Week, 40% of shoppers say in store technology is a benefit. We shop online, we use our smartphone to support purchase decisions and in store, we expect our digital journey to be just as significant. Want in? Here, we give you our most valuable insight for persuading your company that digital signage is the new social media. Perhaps you didn’t know that 8/10 customers have entered a store because of a digital sign catching their interest.Īll around you companies are using digital signage to build an identity and create a communication strategy that actually lets them speak to their customers. But what if digital signage is a staple in how you communicate with your customers? If the screens in your store, office or showroom are the first thing that people connect with and use to build up a vision of who you are?ĭid you know that 29.5% of customers find digital menus influential for purchase of product? Or that digital media in public venues reaches more customers than videos on the Internet or Facebook. If you’re a stickler for static signs or letting your digital signage screens play out without much input you may think, why bother with a strategy?Īnd hey, it’s your party.
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